Why is Event Marketing Important?


Before we look at why event marketing is important, we must understand what event marketing is! It is an article that investigates the benefits of event marketing and why it’s important. Like many things in recent years, what was traditionally one thing has now adapted with a pivot and event marketing is no different. What…

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Why marketing automation is important?


Before we consider why marketing automation is important to businesses, we must first clarify what marketing automation is! Marketing automation is the autonomous delivery of time-consuming tasks that are important but can be missed in favour of more day to day priorities. Image source: Hootsuite.com What tools can help automate marketing activities? An example of…

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How to rank new websites

  So you’ve built a website or someone has built it for you, but nothing… No ranking and limited visibility.  Why are new websites hard to rank? Well simply put ‘trust’ is the issue, a new domain has no long-term backlinks or citations online, it is like applying for a bank loan with no credit…

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How technology advances help change marketing

HOW WILL NEW TECHNOLOGY CHANGE MARKETING PRACTICES? New technology is changing the ways we do business and the results of this can be seen in emerging industries like the online casino market where BitCoin has taken hold and with it a gold rush! Some have made it big some have lost it all – Articles…

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How social media is causing habitual changes to website users

How social media is causing habitual changes to website users and what this means for web designers and marketing managers! We all know how powerful social media is and how it is engaging more people than ever. It is important to understand how its influence is changing global habits for website use and surfing. Google…

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